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The Reconnected Organization

The Reconnected Organization

Tag Archives: research

Lecko Market Analysis – External Communities

04 Wednesday Mar 2015

Posted by rawnshah in Uncategorized

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Tags

research

MarketAnalysis-ExternalLecko’s Enterprise Social Networks study also looked the tools that suit external communities, usually customer-facing or for partners. I was thinking earlier that the study did not include companies like Lithium in their study but was proved wrong in this chart. While not in their deep analysis per tool later in the document, they do list them here.

Their description of the groupings:

  • A – Solutions that incorporate opening to the outside
  • B – Solutions that work on the borders of the company

They indicate that most ESNs “are a long way behind social CRM specialists (Dimelo and Lithium)”.  I’ve not watched Dimelo before (based in Paris & Munich) but it makes sense in catering to the French top 40 companies. Lithium frequently ranks as a winner in CRM Idol, the industry awards for this product category.

The big gap between the functional capabilities of these two compared to the ESN pack is so stark, it is hard to ignore. The capabilities if you interested are as follows:

  • Enable partner/customer sign-up, and supply the tools for conversation with them;
  • Differentiate between internal and external;
  • Coordinate a support community;
  • Organise competitions;
  • Discuss the organisation’s products; Monitor customer activity;
  • Send newsletters;
  • Handle social media pages;
  • Manage online visibility of the platform.

This doesn’t seem like asking for much, but I would gather the difference is in the quality and depth of the offerings.

Image

Market Analysis by “Social Potential” in the Lecko Enterprise Social Nets study v7

04 Wednesday Mar 2015

Tags

adoption, friends, research

Market Analysis by “Social Potential”
(in the Lecko Enterprise Social Nets study v7)-
the ability of solutions to help the digital transformation by encouraging the development of new collaborative uses.Jive Software – moved away from its competitors in 2014. A historical market leader, it offers one of the most highly developed products to carry companies towards new collaborative horizons.

Microsoft: 2014 is the year that Yammer was integrated into the MS collaborative offer. This is as much down to the publisher’s efforts to lead people into the cloud as by developing better integration with Office365.

blueKiwi (version Feb. 2015): the solution evolves without standing out through optimisation of its functions and performance gains for those who use the social on a daily basis. blue Kiwi has acquired this experience with its customer (and shareholder) Atos, resulting in the provision of one of the largest ESN platforms worldwide.

Knowledge Plaza: A leading start-up in the Social KM field.

talkSpirit: Traditional market player. The solution is particularly relevant for supporting internal or external communities of practice.

eXo Platform: The leading Open Source publisher in this composition. The solution has grown in 2014 and relevantly supports social uses around content management. Cross-posted from Facebook on March 04, 2015 at 10:49AM.

Posted by rawnshah | Filed under Uncategorized

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Video

2015 Edelman Trust Barometer

11 Wednesday Feb 2015

Posted by rawnshah in Uncategorized

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Tags

Facebook, research, trust

Edelman’s annual look at Trust among different stakeholders (inside and outside organizations), in nations across the world.

In terms of trust in individuals, people look first to:
1. Academic/Industry Experts
2. Company Technical Expert
3. A person like yourself
…
7. CEOs
8. Government officials
2015 Edelman Trust Barometer
“View the results of Edelman’s 15th annual exploration of trust, which surveyed 33,000 people in 27 countries around the world on their trust in government, m…”

Also the details of the study here: http://bit.ly/16UXItB

[Cross-posted from Facebook on February 11, 2015 at 03:01PM]

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