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The Reconnected Organization

The Reconnected Organization

Category Archives: Uncategorized

The Pearl Of Leadership Comes From Collaborative Action

07 Friday Jun 2013

Posted by rawnshah in Forbes, Uncategorized

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books, dan pontefract, leadership

Dan Pontefract with his book, Flat Army (image: Dan Pontefract)

Serendipitous to the opening chapter of the book, The Mona Lisa Is So Small, I was at the Museé de Louvre visiting the magnificent collection of Italian masters when I received notification of a copy of Flat Army: Creating a Connected and Engaged Organization (Wiley 2013). My reaction was quite sympathetic to Mr. Pontecraft’s own experience per his introduction: Upon entry, crowds of people & tour groups would rush right away upstairs to see the Mona Lisa first and foremost ignoring master works all around for notoriety. Popularity by itself is not leadership in my view.

[Personally, I was enamored by the enormity of the Veronese Paolo Caliari’s,The Wedding Feast at Cana at the opposite end of the same room, for the fascinating amount of networking that occurs in any political wedding ceremony.]

Flat Army covers a lot of interesting idea sources from both the immediate management and social science fields but also a good deal of history and culture. From the idea of Guanxi to the Multilevel Neural Network of North East Italy; from the Christmas Truce of 1914 on the Western Front in World War I, to the sociology of why bus riders won’t share seats; from JP Rangaswami’s thoughts on trust, to Leo Apotheker’s brief but tumultuous and guarded reign at HP.

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Accessible Thought Leadership among the Thinkers50

01 Saturday Jun 2013

Posted by rawnshah in Forbes, Uncategorized

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daniel pink, don tapscott, infographics, ken robinson, thinkers50, umair haque

Top 5 Social Media Influencers of the Thinkers50 (infographic: Rawn Shah)

Top 5 Social Media Influencers of the Thinkers50 (infographic: Rawn Shah)

Every two years since 2001, the Thinkers50 project by McGraw-Hill has scored the leading business management researchers and thinkers of the world, who focus on world-changing ideas, a view that management is essential to human affairs and that new thinking can create a better future. As fellow Forbes columnist, Steve Denning indicates, this management revolution is already happening pointing to the work of some of the same thought leaders on that list—and others who should also be considered—showing the path to this better future.

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A Credit Card Built Community-Strong

20 Monday May 2013

Posted by rawnshah in Forbes, Uncategorized

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barclaycard, interviews, paul wilmore

At the annual Lithium Technologies LiNC conference in April, I heard about an innovative approach to credit cards in the Banking industry that is built on the core ideas of social business: a community-driven credit card fromBarclaycard USA. This is a solid business product that makes sense to customers, supports the business, and combines financial responsibility with the engagement of its customer community.

This is more than just an attempt at shifting customer support to online, but a redesign of well-known product (a credit card), where customers have become stakeholders. They have transparency to the success of the product with visibility of the P&L statement, input into P&L decisions and by educating each other to become more financially responsible.

Read More on Forbes…

Paul Wilmore (photo: Rawn Shah)

Paul Wilmore (photo: Rawn Shah)

I spent 30 minutes with Paul Wilmore, Managing Director for Consumer Markets, Barclaycard USA to talk about what makes their model different and what they are learning from this new product model designed around social business principles.

Scaling Marketing and Customer Support with Trusted Content

30 Tuesday Apr 2013

Posted by rawnshah in Forbes, Uncategorized

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content marketing, process management

Rob Tarkoff, CEO of Lithium Technologies speaking at LiNC13 (source: Rawn Shah)

Content marketing has become a growing trend to reach out to potential customers online, supplanting traditional advertising. According to MarketingProfs and the Content Marketing Institute, more than half (55%) of B2C marketers plan to increase their content marketing spending in 2013, on average constituting 28% of their budget. Advertising as a means to draw an audience is still a big spend but reading actual content rather than just clicking on an ad is starting to draw online readers attention.

The debate now is not whether content marketing is a viable strategy but whoshould be creating that content, and what can you trust. It’s plain and simple, with social media tools easily available everywhere online, it is possible for anyone to take up shop and start creating content, claim themselves as experts on a topic and write away. We suffer from the reality of Internet-scale. Per Author & Professor, Clay Shirky, rather than an economy of scarcity, we face an economy of abundance. Content is so easily available we need systems to help us find the relevant, useful, trusted ones.

So, how can a reader trust content?

Read More on Forbes…

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